Content marketing has ‘customer’ at the center. The choice of content, the method of communication, and the platform of amplification are centered around establishing relevance to the want and need of consumers. It is in stark contrast to the conventional company/brand-centric marketing approach. Brands adopting the customer-centric marketing approach -- powered by the relevant content -- successfully and sustainably attract and engage the right audience to drive the desired consumer action.

Why Content Marketing Matters?


65%

top performing companies (in terms of online presence) had a well-crafted content marketing strategy in place

72%

marketers worldwide said relevant content creation was the most effective SEO tactic

52%

website users/visitors are less likely to return to a website if they have had a poor experience the first time

3X

more leads are generated via content marketing at 60% less marketing spend when compared with traditional marketing

Our content marketing approach helps grow relevant traffic, create stronger brand equity, and generate more revenue and brand value

Content Audit & Strategy


  • We closely study your business, the sector you operate in, and your competitors. We profile your buyers and gather insights on their interests, pain-points, and motivations.
  • We audit your existing marketing setup to compare and align the insights with your business goals and capabilities.
  • We help create S-M-A-R-T (Specific, Measurable, Attainable, Relevant and Timely) content marketing strategy, based on your business objectives.
  • We establish relevant benchmarks and success parameters to continually measure the effectiveness of the content marketing strategy and take necessary steps.

Content Production


  • Our content team’s extensively rich journalism/publication and marketing communications experience makes us one of the most sought after content production experts.
  • We conduct thorough keyword and topic research to create a highly relevant and effective content calendar that fuels the content marketing strategy.
  • We eliminate guesswork from the process as our content production (textual & design/visual) is driven by performance analyses of each of the content assets.
  • Required controls, checks, balances, and processes are set up to ensure high quality and timely delivery.

Our Content Production & Design Services Include:

  • Thought-leadership & business-related blogs & articles
  • Business content
  • Sales collaterals (brochures, datasheets, position documents etc.)
  • Presentations (Keynote/PPT/Prezi formats)
  • e-Books, whitepapers, guides, how-to’s
  • Emailers
  • Infographics and creative design (visual social posts, posters, magazines, flyers, print/online ads, event backdrops, standees/popups, etc.)

Content Amplification


  • Mapped to the established behavioral profile, we engage with your consumers with relevant and timely content across multiple touchpoints.
  • We orchestrate consumer-centric campaigns across owned and paid channels that help engage, inform, and convert prospects into customers, and customers into evangelists.

Content Marketing Reporting & Optimization


  • We take the guesswork out of content marketing and track content, channel performance, and user engagement to measure success.
  • We conduct asset-level reporting with granularity on what’s working and what’s not. Ongoing strategies, planning or production pipelines are course-corrected as per the insights gained from continual analyses.
  • In addition to measuring the return on our initiatives, we closely track the industry benchmarks and the competitive landscape to get a 360-degree view of the comparative effectiveness of our content marketing efforts.

Get your content to speak for itself! Use content marketing to attract prospects, influence decision-makers, and convert them into paying customers. 

Let's Get Started!