Just having a website is not enough in today’s super-digital savvy world. What you, as a business or a brand, need is a website that converts or sells effectively. Your website should support all of your digital marketing initiatives effortlessly to help you achieve your digital marketing goals.A website that guides the user through the intended journey of seeking relevant information and proof-points easily is the need of the hour, to help you always stay competitive and relevant to your target audience.
Why A Website That Supports Your Digital Strategy Matters?
57%
users say they will not recommend any business with a poorly designed website on mobile
5
seconds is what it takes for a website user/visitor to form an opinion about a website
88%
website users/visitors are less likely to return to a website if they have had a poor experience the first time
94%
first Impressions for a website are design-related.
We believe in a ‘User-First’ approach when it comes to designing and developing web assets - be it corporate websites, mobile-only websites, landing pages, or e-Commerce sites. Your website needs to be visually attractive, informative and intuitive. Having a ‘user’ at the core of our design and content strategy ensures that we are, at all times, creating powerful, converting web assets for our clients.
So, how do we go about creating a User-Friendly Website for you?
Website Design
Design is where most websites either succeed or fail. Our research oriented and user-first approach allows us to pick suitable website themes, fix the overall structure, navigation and to create a design plan.
We focus on the key elements of User Interface and User Experience (UI/UX) such as Core Web Vitals, internal links, etc. to develop a user-friendly website framework (content flow, navigation, and information structure) and its design ethos.
Our design team works with our developers and content team to create an informative and responsive website that is visually delightful and is true to your brand.
Website Development
Whether it’s an e-commerce portal, a B2B website, a product or services website, or a simple business webpage, we begin by determining your brand positioning, messaging, communications strategy, and expectations from the website.
We craft a comprehensive plan to create a powerful and relevant online web-presence for you that ultimately delivers what’s expected: information dissemination, attracting web-leads, or generating revenue online.
We have expertise in various technology platforms and ecosystems to develop informative and responsive websites that fulfil the desired outcome and showcase the essence of your brand.So, whether it is a platform such as Wordpress or whether it is custom developing a website using latest tech, we will build it for you!
Website SEO (Search Engine Optimization)
Website SEO (Search Engine Optimization) is often neglected by many while creating a new website. And this can be detrimental to your overall business goals. You may have got a wonderful new website done that showcases your brand and offerings in a perfect way; but if it is not optimized (SEO) then it will not be ready for any marketing initiatives that you may take later on.
Our team of SEO experts along with the development team ensures that any new website that we create is optimized for the search engines and ready for marketing take-off!
We make sure that all technical optimizations such as optimized file sizes, image sizes, CMS (content management system), content delivery systems and proper setup of plugins is in order.
We also conduct through keyword research for all newly created website pages and thereafter implement on-page optimization (title tags, meta descriptions, image alt texts, header tags, etc.)