Why Brand Management Matters
A brand is the key differentiator that gives a company or organization its…
A brand is the key differentiator that gives a company or organization its…
Over 18 years of experience in B2B content editorial operations, content publication, and brand communication, specializing in financial research.
Former AVP, Editorial, at Aranca. In that capacity, oversaw team building & management, business development initiatives, resource development, company-wide language and report writing learning & development, including business writing certification.
Earlier, Assistant Editor at New Media Communications. She was responsible for content generation for its quarterly publication, Indo-Swiss Business, besides contributing to its other publications.
Graduate and Post-Graduate in History from Delhi University, and PG Diploma in PR from Bharatiya Vidya Bhavan, New Delhi.
Trained in Indian classical dance Kathak, with degrees from Prayag University, Allahabad, and Gandharva University, Mumbai.
Marketing & Communications specialist with over 12 years of experience.
Specialist in building start-up/scale-up marketing operations.
Worked with large & SMB organizations, handling content marketing, social media management, inbound marketing, and brand management.
Expert in HubSpot, Social Media management tools (Buffer, Sprout Social, Epictions, Buzzsumo etc), Social Campaign management tools, and Employee Advocacy tools.
Adept at creating a consistent stream of relevant Marketing Qualified Leads (MQLs) by actively listening to the social space, identifying new channels and trends, targeting prospect groups and communities online, engaging users in conversations, and converting these conversations into leads.
MBA in Marketing from IMT, Nagpur; B.Com. (Hons.) from the University of Delhi.
15+ years of rich digital marketing experience, handling content, SEO, and SEM.
Expert in search marketing, website management, and online reputation.
Handled 90+ projects for over 25 clients on ROI-based marketing, content, SEO/SEM, online presence.
Worked at both client & agency environments; have authored over 25,000 articles as a content specialist for over 30 B2B & B2C brands (including Yahoo, eBay, Amazon, Gap, Unilever, etc.).
MBA in Marketing from ITM Business School & Southern New Hampshire University (US);
B.E. in Electronics & Telecommunications.
Over 15 years of experience panning across journalism, business consulting, and digital marketing. Expert in content-led brand amplification and omnichannel marketing.
Former global CMO of a research firm; Earlier, executive editor at IDG Media.
Winner of India’s highest honor for IT & business media – the PoleStar Award for Excellence in Journalism in IT.
As the Head of Global Marketing for Aranca, enabled the organization to generate about a million dollar in revenue from web-leads while reducing the departmental expenditure by half.
As the Head of Editorial Content Services at IDG, produced custom content marketing & media strategies for various B2B tech companies (HP, SAP, Dell, Microsoft, IBM, AWS, NTT-Netmagic, Symantec, Websense (Forcepoint), McAfee (Intel), VMware (Dell-EMC), Cisco, Tata Telecommunications, etc.)
Certificate in Digital Marketing from Columbia Business School (US);
Bachelor’s degree in Computer Applications (BCA); Microsoft Certified Systems Engineer (MCSE); Cisco Certified Network Associate (CCNA).
Digital marketing & inbound specialist with over 8 years of experience.
Expert in multichannel campaigns, marketing technologies, content management, reporting & analysis.
Specialist in optimizing and driving conversion & lead-generation.
Expertise in marketing automation tools (HubSpot, Act-On, Eloqua, Marketo, Leadformix, Plumb5, Promoter.IO, etc.); Social Media management tools (Buffer, Sprout Social, Buzzsumo, Epictions, Crowdfire, etc.); Google Analytics; IFTTT, Zapier, etc.
Skilled in optimizing marketing costs and reducing TATs by introducing automation, better resource management, and integrations.
MBA in Marketing from IBS, Hyderabad; B.Sc. In Mathematics.
